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Got an idea for a retail store? $50,000 from Comerica Hatch Detroit Contest could be yours


Everyone and their mother claims to have some great idea for a business, but if you are one of the few who actually do and want to open a brick-and-mortar store in Detroit, Highland Park or Hamtramck you may get some help.

For the 7th year, the Comerica Hatch Detroit contest will offer a $50,000 prize to the winning entrepreneur with a good idea for a store in one of these three cities. Submissions began on May 1 and go until July 14.

“The Comerica Hatch Detroit Contest engages residents and Detroit business patrons to help determine the type of retail they want in their communities,” says Vittoria Katanski, executive director, Hatch Detroit. “If you’re an entrepreneur looking to bring your idea to life, you should consider submitting your business plan to the Comerica Hatch Detroit Contest. The contest provides participants a unique opportunity to vet their idea to a wide audience before opening. Hatch alumni have voiced how important this was to building their confidence and determination to open.”

Not only will the best store pitch get Comerica’s $50,000 prize as seed money for their project, but also a package of accounting, legal, IT, public relations, and counsel from Hatch Detroit and its partners.


Hatch is not just for those who are business-minded though. This year there is a second contest for aspiring Detroit artists ages 16-18 who are encouraged to submit art concepts after the 2017 Comerica Hatch Detroit Contest winner is announced. .

The top four artists selected will work with the Hatch Detroit team and its 2017 Comerica Hatch Detroit Contest finalists to develop a final product that will be used in their business.

“We anticipate this will further engage Detroit communities and its youth to have a voice in the direction of the city’s retail,” says Katanski.

This process will being in September.

Since Hatch started in 2011 it has helped launch quite a few successful entrepreneurial businesses – 25 opened a storefront, four are opening soon and 20 are operating as pop-up locations.

Some of the contest’s successes that plan to move into a new location are:

  • Detroit Vegan Soul, a 2012 Hatch alumni, is opening a secondary location in the Grandmont Rosedale
  • Detroit River Sports, a 2012 Hatch alumni, will open a location on Detroit’s east side with 2016 Hatch alumni Coriander Kitchen and Farm opening a restaurant inside the establishment
  • The Natural Market, a 2016 Hatch alumni, is opening a brick-and-mortar location in Grandmont Rosedale specializing in handmade bath, body and home products and customized fragrances
  • Busted Bra Shop, a 2013 Hatch alumni and Detroit’s only customized bra boutique, is opening a second location at 8016 Kercheval in West Village this summer
  • Norma G’s, a 2015 Hatch finalist currently operating as a food truck, is opening a restaurant in the Jefferson Chalmers neighborhood serving true authentic Caribbean cuisine
  • Rocco’s Italian Deli, a 2014 Hatch alumni, is opening a brick and mortar deli sandwich shop location on Cass Avenue this spring
  • Meta Physica Massage, the 2016 Comerica Hatch Detroit Contest winner, will open a wellness center offering therapeutic bodywork, infrared saunas, a raw juice bar and an herbal apothecary in Corktown late summer 2017
Hatch Detroit receiving $50k from Comerica for the annual Comerica Hatch Detroit Contest

Hatch Detroit receiving $50k from Comerica for the annual Comerica Hatch Detroit Contest

“Comerica Bank is proud to continue our partnership with Hatch Detroit to help launch small businesses across the city,” says Monica L. Martinez, senior vice president of external affairs, Comerica Bank. “Comerica has provided $250,000 in prize money and donated marketing and public relations support for Hatch alumni for the past six years. We are looking forward to awarding Detroit’s next best business with the $50,000 grand prize in August.”

More than 1,550 submissions have come in since the program started in 2011, and it isn’t just for an individual. Hatch not only accepts, but encourages group submissions, in a hope to increase community interaction.

The communities can even vote on what gets the space and opportunity. The public has cast more than 320,000 votes since 2011. Their votes helped Hugh, La Feria, Batch Brewing Company, Sister Pie, Live Cycle Delight and Meta Physica Massage get their big break from Hatch.

Entrepreneurs can submit their business plans online at from May 1 through July 14. For more information, visit

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