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Autorama speeds up feeding the hungry in Detroit with donations to Forgotten Harvest

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If you are a fan of hot-rodding then your Oscars are here February, 24-26 as the top builders and cars all hold their breath to see who wins the Ridler Award.

It will all go down at the Detroit Autorama at Cobo Hall, where the art of handcrafted auto workmanship can showoff and compete for prizes worth $24,000.

Those who attend will have a chance to see all of the attractions and mechanical mastery that goes into these masterpieces and benefit a great cause – Forgotten Harvest.


“All of us in the car hobby are very fortunate to be able to build and have fun with our dream cars,” says organizer Murray Pfaff ” while so many in this country can’t even afford a basic meal. Therefore, it’s important to give back any time we can.”

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Now in its fourth year, the D Lot (short for Detroit Lot), located in a 600-square-foot of Autorama, will show off vehicles designed or built by Murray Pfaff of Pfaff Designs. They will come from as far away as Pennsylvania, Utah, Missouri, Arkansas and California. You’ll see:

  • Terry Cook’s 1955 Chevrolet Hardtop Pro-Touring
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1955 Chevrolet Hardtop Pro-Touring

  •  Bruce Harvey’s chopped and sectioned 1970 Dodge Charger “Solo”
  • Weaver Customs’ 1941 Dodge Power Wagon “Full Metal Jacket”
  • The Hack Shack’s 1967 Ford Ranger Pickup
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Hack Shack’s 1967 Ford Ranger Pickup

  •  Dirt Every Day’s 1973 Plymouth Roadrunner 4×4 “Mad Maxxis”
  • Creative Rod & Kustom’s 1968 Chevrolet C/10 – Chevrolet’s SEMA Truck of the Year Winner
  • The debut of Pfaff Design’s 2017 Supercharged Jeep JK “Super Yeti”
  • Pfaff Design’s Honda CT 70 “Squeeze Box”


There will also be more than 5,000 commemorative posters handed for free.

The centerpiece of the On D Lot is a 20 x 20 ft. stage displaying more than $24,000 in prizes donated by the top brands in the performance automotive market. The prizes include wheels, tires, batteries, brakes, headers, audio components, off-road lights, flat screen monitors, tonneau cover, wiring harness, steering column, exhaust system, powder coating, to driving experiences, a weekend getaway and more.

“We could practically build a car in The D Lot,” says Pfaff.

These prizes can be won by simply purchasing $2 tickets for the pick-a-prize raffle with all of the money going directly to Forgotten Harvest.

Forgotten Harvest has been around since 1990, and last year alone rescued more than 42 million pounds of food for those in need. This food came in the form of perishables that would otherwise go to waste at grocery stores, fruit and vegetable markets, restaurants, caterers, dairies, farmers, wholesale food distributors and other Health Department-approved sources. That food helped 250 emergency food providers get food in the bellies of those who would have gone without in Metro Detroit.

“’The D Lot’ is a wonderful example of community coming together in a creative way and joining us in our fight against hunger and food waste,” says Forgotten Harvest CEO Kirk Mayes.

Hot rod enthusiasts can have great time doing what they love best and helping those who may otherwise go hungry.

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