What kid on a basketball team doesn’t want to kick back with their team as they see the pros do their thing right in front of them and then take part in a birthday for the mascot?
Well, for the kids who can best express how basketball has made them healthier, Blue Cross Blue Shield of Michigan and the Detroit Pistons will make that happen at a game at the Palace on March 19. The event will also feature a birthday celebration for Hooper, the Pistons mascot.
The #MIKidsCan Pistons VIP Experience contest runs from February 1-22 and is open to all kids aged 8-18. All they have to do is submit an answer to the question “How has basketball helped you live a healthier life?” at www.ahealthiermichigan.org/mikidscan.
“One in three children in Michigan is overweight or obese, which means they’re more likely to have health conditions that will affect their quality of life as adults.” says Andrew Hetzel, vice president of Corporate Communications at Blue Cross Blue Shield of Michigan.
The company is looking for a youth basketball player who should be recognized for his/her commitment to teamwork and living a healthy, active life.
The winner will be announced on March 6 and will get to see the Pistons game with his or her team as well as receive:
- A VIP pre-game experience in the President’s Club
- Meet and greet with a Pistons player, Hooper and his mascot friends
- Game tickets for winner and up to 14 members of the team and chaperones to watch the Detroit Pistons take on the Phoenix Suns
“We are pleased to partner with Blue Cross Blue Shield of Michigan and help raise awareness about children’s health,” says Charlie Metzter, executive vice president and chief marketing and communications officer for Palace Sports & Entertainment. “The #MIKidsCan Pistons VIP Experience is a great way to encourage kids to be active through sports, engage a healthy and active lifestyle, and reward participation with an opportunity to enjoy a Detroit Pistons game.”
Over the last 11 years Blue Cross Blue Shield of Michigan has given $6.5 million in support of kids’ health and wellness initiatives across the state, reaching over 230,000 children in more than 500 schools. The hope is these healthy ideas will carry on into adulthood.
For more information on the sweepstakes or Blue Cross’ ongoing efforts to help improve childhood health, visit AHealthierMichigan.org/mikidscan or follow #MIKidsCan on Twitter.