“Share the Love.”
With Valentine’s Day right around the corner, some variation of that will be heard a lot.
Avalon International Breads will take those words a step further as it teams up with Alternatives For Girls (AFG) for a month-long initiative to help the those in need.
AFG helps homeless and high-risk women explore and access the support, resources and opportunities necessary to be safe, grow strong and make positive choices in their lives. It offers prevention, shelter and outreach programs that help thousands of women each year better themselves with education and other resources.
Beginning February 1 Detroiters with a sweet tooth and a desire to “Eat Well. Do Good,” can help by purchasing “Share the Love” gift boxes filled with sea salt chocolate chip cookies at any Avalon location. A portion of the proceeds of each box will benefit AFG’s outreach programs.
To “Sweeten the deal” further, Avalon will donate a portion of all sales on Valentine’s Day, Tuesday, Feb. 14, from Avalon Cafe And Kitchen in Ann Arbor and Avalon’s flagship store in Midtown Detroit, directly to AFG’s prevention, shelter and outreach programs.
“Valentine’s Day has long been recognized as a romantic couples’ holiday. This year we want to redirect that passion towards celebrating love for our community,” says Jackie Victor, co-founder and CEO of Avalon International Breads.
“Avalon is built on three bottom lines – one of which is community – and we feel that it’s important to partner with other organizations that share that love. Alternatives for Girls, like us, is committed to creating a healthier, more vibrant Detroit for the people who live here – and they’ve been doing so effectively, creatively and with great passion, for nearly 30 years,” she says.
For those who want to give more, they can go to alternativesforgirls.org. A donation of $25 or more gets you a voucher for a free loaf of bread from Avalon.
“Not all businesses put the community before their bottom line, but with Avalon the community is a bottom line – it’s impressive!” says Anna Weaver, director of fund development at AFG. “We’re so grateful that Jackie and her team understand the impact and value of the work being conducted at Alternatives for Girls, and are excited to work together to help local high-risk women.”
This is a sweet deal that shares the love in our city.
“We’ve always been led by our love of Detroit,” says Victor. “Partnering with AFG was an easy choice because its mission is centered on giving people the resources needed to succeed. It’s an honor to raise awareness for AFG. Just like us, they too are ‘Detroit lovers.’”
For more information about the Share the Love campaign, visit www.avalonbreads.net.