Saturday is known nationally as Small Business Saturday, an event that encourages people to do their holiday shopping and other purchasing at locally owned companies. In Detroit, it should be called “every day of the week.”
That’s because the majority of Detroit businesses are small businesses. And they are working diligently to bring the city and its visitors the goods and services that make life work. This week is especially monumental because a business called Third Wave Music is celebrating its grand opening in the Cass Corridor, bringing an array of music, instruments and more to the north end area.
Third Wave Music will cater to all types of musicians, including beginner and professional level, with new items such as strings, sticks, cymbals, record needles, mouthpieces, reeds, and more. By also providing lessons, used and vintage gear, new accessories, repairs, and consignment it will be a once stop shop for everything you need to keep playing.
It’s also significant because this Hatch Detroit alum went from a great idea to an open business. It’s one thing to think of something you’d like to see open in a city. It’s another to take on the challenges of opening – in general, in particular and in Detroit.
“Saturday is small business day and we have live jazz and DJ and Sunday is kids day,” said co-owner Jen David. The weekend includes “interactive activities for kids, including a drum circle workshop, and Detroit youth volume performs, along with our blues rock teacher Deekah as her duo Deekah and dez, also performing is Leah and Julia from Eleanora.”
To celebrate, Third Wave Music launched its first “Wavy Week,” a multi-genre celebration of not only the opening of Third Wave Music, but the diverse and impressive roster of musicians in the city. The official opening starts today (right now, so get over there!) with performances from Casual Sweetheart (rock), Mic Phelps & Young Macs the Realest (hip-hop), and Rebecca Goldberg (Experimental DJ).
Other things of note include a Latin percussion demonstration by highly experienced jazz percussionist Miguel Gutierrez and a showcase of Reverend Guitars (a boutique guitar company started in Detroit) by well-known Detroit rocker Joey Mazzola.
Sunday is Kids’ Day with free kazoos and music and activities geared towards kids. A drum circle for parents and kids, performances by teacher/student ensemble Detroit Youth Volume, Eleanora, and our resident guitar teacher Deekah Wyatt.
Located at 4625 2nd Avenue, inside the newly renovated Forest Arms Apartment building in unit C2, main entrance at the corner of 2nd and Forest. Third Wave Music features used and vintage instruments, new accessories, locally made products, lessons, repairs, and consignment.
The company, led by David and Jeffrey Thomas, will be a store run for musicians by musicians. Making serious effort to make all level players or any person with an interest in music feel welcome and inspired.
“After years of driving to the suburbs to go to Guitar Center, I am thrilled to open a much needed resource for local musicians,” said David, one of Techtown’s five Kickstart Award recipients. David’s Kickstart Package included a $7,500 subsidy.
Third Wave Music was also honored to receive grant monies from the esteemed John S. and James L. Knight Foundation and community driven Motor City Match. These grant programs were integral to her ability to open Third Wave Music.
“Retail Boot Camp helps launch promising new businesses and works to ensure their continued success,” says Regina Ann Campbell, TechTown’s managing director for place-based entrepreneurship. “Businesses like Third Wave Music not only bring valuable goods and services, they help catalyze entire commercial districts and strengthen neighborhoods.”
Third Wave Music will be open Wednesday-Saturday 12:00-8:00 and Sunday 12:00-5:00. Visit thirdwavy.com or facebook.com/ThirdWaveMusic for more information. Street parking. Park & Lot located at Cass and Forest.