The Container Store certainly hasn’t shelved its commitment to local communities. Its dedication to conscious capitalism – that business can make a positive impact by doing well by doing good – was a big part of the recent grand opening of its new store in Troy.
The company donated 10 percent of its Grand Opening weekend sales from the Grand Opening of the new store in Troy to Humble Design so more families coming out of homeless and abuse shelters can have a home.
Pontiac-based Humble Design repurposes donated gently used household goods that teams of designers use to furnish and decorate the house those now living in shelters can call home. It works with seven to eight homeless shelters, which give them the names of those who have received approval for housing and the address of the new home as well as the number of people in the family and their back story. Humble Design takes it from there.
The homes are rented by the families or they qualify for housing vouchers from the government.
“(The Container Store) just called me and said they raised $13,000 for our organization,” says Julie Nagle, director of Humble Design.
The Container Store also redecorated the designer craft area in Humble Design’s warehouse with new shelving and containers and supplied centerpieces, goodie bags and pens for two of the organization’s events.
“We rely on community partners like The Container Store to assist us with our mission,” says Nagle. “The funding we receive helps us to consistently furnish three families a week. We are extremely grateful to partner with The Container Store since their store items line up with exactly what we give to our families. It is a perfect partnership.”
The Container Store’s new 23,000-square-foot store has 11,000 products that help organize a home or business – whatever. The preview party was held September 15 in collaboration with Humble Design supporters. Around 1,000 guests enjoyed champagne and hors d’oeuvres from Cutting Edge Cuisine, all of which were served out of The Container Store’s products..
“Partnering with an organization like Humble Design is an incredible honor for our company,” says Lucy Witte, vice president of talent, training and development for The Container Store. “They are truly invested in the entire community. We couldn’t have found a better match – and it’s an organization we know that our customers and employees are passionate about.”