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Comerica Hatch Detroit Contest kicks off May 2 with more benefits, investments

Hatch alums

If you have even the slightest urge to open a business and if Detroit is your kind of town, there is absolutely no reason why you cannot bring that dream to fruition. The time has never been better to offer retail, food or other services to city residents and visitors.

Wait. Let me restate that in no uncertain terms: There is money out there for anyone who is aspirational enough to grab it. Already own a business? Apply for a NEIdeas award. Hope to open a business? Then you’ve got to get in on the newly expanded Comerica Hatch Detroit contest.

logoThis week, partners Comerica Bank and Hatch Detroit announced the return of The Comerica Hatch Detroit Contest. The 2016 contest will include an expanded benefits package for the $50,000 grand prize winner as well as additional support for entrepreneurs and Hatch Alumni.

Let’s restate that as well: Comerica is more than doubling its commitment for the contest, investing more than $125,000 to help launch even more small business successes in Detroit and help ensure the success of current Hatch Alumni.

“Comerica is deeply rooted in the Detroit community and we recognize the important role small businesses are playing in the resurgence of the city,” Linda Forte, senior vice president and chief diversity officer, Comerica Bank, said in a statement. “We are proud to be the flagship sponsor of this contest, which has sparked other small business contests and economic development in the region.”

Hatch Detroit has experienced tremendous success igniting small business growth since it launched the contest in 2011. Comerica Bank became the first flagship sponsor of the contest in 2012 and has provided $200,000 in prize money as well as public relations and marketing support to Hatch Detroit and the contest alumni. The contest has garnered 1,400 business submissions with a combined 300,000 public votes that helped crown Hugh, La Feria, Batch Brewing Company, Sister Pie and Live Cycle Delight as contest winners, and helped push the doors open for numerous contest alumni including the Detroit Institute of Bagels, Detroit Vegan Soul and Busted in Detroit.

Comerica’s additional investment will be strategically allocated to enhance the contest and its alumni through marketing and public relations efforts as well as a series of business planning sessions hosted by Hatch Detroit in their targeted neighborhood revitalization areas of Hamtramck, Jefferson East, Grandmont Rosedale and the Avenue of Fashion.

Four workshops are scheduled during the contest application period:
·        June 2 – Hamtramck
·        June 16 – Jefferson East
·        June 29 – Avenue of Fashion
·        July 7 – Grandmont Rosedale

The free workshops will provide an opportunity for entrepreneurs to work with established business owners to strengthen their business ideas, solidify their business plans and develop a contest application that will make a strong impression on the Detroit community.

Comerica Bank has also expanded its commitment for contest alumni. Comerica has contributed $25,000 to the Michigan Women’s Foundation to establish a micro-enterprise loan fund offered exclusively to Hatch Alumni to help them meet short-term funding challenges. Comerica and Hatch Detroit will also host a business planning workshop later this year tailored to Hatch Alumni to address challenges related to opening and operating a storefront.

The business competition seeks entrepreneurs with a retail concept to submit their business plans to establish a brick and mortar location in Detroit, Highland Park or Hamtramck. Business applications will be accepted May 2 – July 15, 2016.

The winning business pitch will take home $50,000 from Comerica Bank, $25,000 in branding and logo design from global advertising agency Team Detroit, and a package of accounting, legal, IT, public relations, and counsel from Hatch Detroit and its partners.

“The Comerica Hatch Detroit Contest is a catalyst of business competitions. Not only does it help the winning businesses to establish storefronts, but it introduces us to the area’s top entrepreneurs,” said Vittoria Katanski, executive director of Hatch Detroit. “All contest alumni are continuously encouraged and guided toward opening their doors. The 14 Hatch Alumni who have operating storefronts and 16 more operating as pop ups or opening soon, proves this contest is really revitalizing Detroit.”

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