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Samuel Adams coming to Detroit to mentor small craft brewers, small food businesses


If you’re small craft brewer or have a small food business this is for you. One of the big beer brewers is coming to town on Wednesday, April 13 to help you succeed.

Samuel Adams is bringing its small business speed coaching event to Detroit for the first time. And, it’s free.

Designed to provide expert, personalized business advice, the event is part of Samuel Adams Brewing the American Dream, a coaching and micro-lending program for small business owners working in food, beverage and craft brewing. The Build Institute, affiliate of the Downtown Detroit Partnership, is hosting the event, which provides a variety of tools, resources and support for entrepreneurs in Detroit and the surrounding area.


The Speed Coaching takes place from 6:00 p.m. – 8:30 p.m. at the Build Institute, 2701 Bagley Ave.

You’ll be able to partner with various experts to generate new ideas and strategies that will help your businesses succeed. You’ll also be able to participate in up to six 20-minute personalized, high-impact sessions with some of the area’s best small business specialists, as well as subject experts from Samuel Adams.

“We’re excited to bring our Samuel Adams Brewing the American Dream Speed Coaching to Detroit, given the number of up-and-coming local craft food and beverage businesses and breweries,” said Jim Koch, founder and brewer of Samuel Adams. “We’re looking forward to supporting the passionate entrepreneurs behind these businesses by providing nuts-and-bolts business advice –basic stuff like how to setup a payroll, negotiate a lease or price a product – that I wished I had when starting Sam Adams 32 years ago. We’re looking forward to a dynamic and fun evening with a lot of great interaction and learning.”


Koch says the program also provides microloans through its partnership with Accion, a leading nonprofit provider of small business capital and coaching. These loans typically range from $500-$25,000 and often help small business owners who’ve been turned down by traditional lenders due to lack of credit, the small size of the loan request or the volatile nature of the food and beverage industry.

Through the support of national partner and non-profit microfinance organization, Accion, Brewing the American Dream has lent more than $9.6 million to more than 885 small food and beverage businesses since it was launched in 2008. The program has coached or mentored more than 6,000 businesses and created or saved more than 3,500 jobs. It has been recognized by the Clinton Global Initiative and the White House Summit on the Future of Corporate Service. To learn more please visit:

Brewing the American Dream Speed Coaching events have supported thousands of food/beverage craft businesses with practical and real-world business advice in cities across the US. No small business subject is off limits … sales and distribution, packaging, finance, e-commerce and more.

While the event is free, you should register so click here. Bring samples of your products and packaging and come prepared with questions regarding specific challenges and problems your business is facing.

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2 comments on “Samuel Adams coming to Detroit to mentor small craft brewers, small food businesses

  1. Very good information thanks for sharing with us…………………..

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