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Google is seeking Detroit’s tech leaders for new community-focused residence program


Having a dream of starting your own business is fantastic and should be applauded. Having a business and the dream of helping others do the same is pretty much what makes you a Detroit superstar.

Entrepreneurs who are African-American or Latino who are interested in developing their own skills as well as those of their peers in an effort to boost Detroit’s creative community should apply STAT to a Google-sponsored program. The deadline is Jan. 18, so get busy!

Grand CircusHere’s the basics: Google for Entrepreneurs is sponsoring a series of residencies for African-American and Latino founders as part of their Code 2040 project. Detroit is one of the seven partner cities. The goal is to help Black and Latina/o entrepreneurs take their companies to the next level while cultivating diversity in their city.

“We’re excited to partner with these hubs to continue this new approach to supporting and promoting minority entrepreneurship,” Google said in a statement.

So why is Google doing this? Here’s its inspiration: According to the CODE2040 website, Black and Latino/a students earn 18 percent of computer science bachelor’s degrees. Yet Blacks and Latino/as make up only about 5 percent of the tech workforce at the industry’s leading companies. Google notes that CODE2040 aims to close this gap and to support talented underrepresented technologists as they enter and lead all facets of the tech industry.

Accepted applicants receive many benefits, including: a $40,000 stipend, a Detroit-based workspace, quarterly retreats, a trip to the Googleplex for training and networking as well as mentoring by experienced entrepreneurs. Most importantly, they will receive support on the creation of community impact through diversity, inclusion and community building events throughout the year

GoogleGoogle defines an “Entrepreneur in Residence” as an entrepreneur working on the launch of a company of his or her own while simultaneously participating in the integration of the Black and Latina/o technical/entrepreneurial community into their hub. A tech hub is a co-working space at the heart of a tech community. Detroit’s EIR will be at Grand Circus, Google said.

EIRs have two areas of focus. First, they will be launching or building a company of their own. Second, they will be moving the needle on a diversity goal for their home tech hub, connecting the local entrepreneurial ecosystem with local communities and talent underrepresented in tech and entrepreneurship.

Each EIR receives:
•    a $40,000 stipend (no equity will be taken, however, this is money will be taxed)
•    workspace for the EIR and their team in the partner tech hub in their city
•    quarterly retreats with CODE2040 for business and diversity initiative support
•    a trip to the Googleplex in Silicon Valley for training and networking lead by Google and CODE2040
•    mentoring by experienced entrepreneurs in the Google for Entrepreneurs and CODE2040 networks
•    support from CODE2040 and the tech hubs on the creation of community impact through diversity, inclusion, and community building events throughout the year

Selected individuals for the 2016 cohort will be EIRs for one year, from April 1, 2016 to April 1, 2017. To qualify, EIRs must self-identify as a Black or Latina/o; have lived in the city in which they will be an EIR for at least one year; be a founder of an early stage tech venture; be committed to impacting the racial, ethnic, and gender makeup of their local tech sector.

To apply, click here. If you have additional questions, please email

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