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Why is Aluminum USA in Cobo Center a big deal?

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By Mary Kilda

Aluminum USA premiered in Detroit’s Cobo Center November 11-12. Why is this a big deal?

It’s a big deal for the U.S. auto industry, the largest buyer of aluminum, which is turning more toward aluminum, especially with Ford’s F150 series using aluminum in its manufacturing. The U.S. market is the aluminum industry’s third largest global market, generating an estimated $65 billion of direct economic impact and more than 155,000 jobs in the U.S. alone. Since 2009, the demand for aluminum in the United States and Canada is up by nearly 40%.

It’s a big deal for Michigan manufacturing, on the rise and growing strong at 2.1%, outpacing the national increase of 1.7%. The two biggest industries to use aluminum are automotive and aerospace … two of Michigan’s biggest manufacturing sectors.


It’s a big deal for Reed Exhibitions’ global aluminum event in Germany, Brazil, China, India and Dubai, as it extends its reach to the U.S. automakers and suppliers. Reed Exhibitions is the world’s largest trade show management company and hasn’t had an event in Cobo Center in 30 years.

It’s a big part of the Cobo Center comeback. Aluminum USA is a new biennial trade show, bringing global manufacturing suppliers together with local markets. This can only strengthen the Motor City convention center’s position as the hub for automotive, manufacturing, research, aerospace, technology trade shows, local, national and global.

Detroit is America’s great comeback city.

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