A Detroit tradition, the America’s Thanksgiving Day Parade, has been possible for the past 25 years thanks largely to a single act philanthropy from Art Van Furniture founder Art Van Eslander, which will now be celebrated in the parade itself.
The “Keeping the Magic Alive” float will commemorate his ongoing commitment to keeping the magic alive that began in 1990 when he wrote a historic check to support the parade and ensure it would be around for generations.
“America’s Thanksgiving Parade presented by Art Van is a remarkable tradition and we are proud to have been a historic part of keeping it alive a quarter century ago,” said Van Elslander, founder and chairman of Art Van Furniture. “We are committed to the future of this iconic parade and look forward to sharing our new float with the thousands of families along Woodward Avenue and the millions watching across the country.”
Art Van Furniture had an active role in designing the festive tribute. It is 110 feet long. The stars are a giant dragon that billows smoke from its nose and a winter wonderland snow globe with a castle that pops out. A mystical wizard waving his magic wand and rocking horses complete the float. It’s all part of the magic of “Keeping the Dream Alive.
The Parade Company along with numerous Art Van volunteers spent hundreds of hours to bring this magical float to life.
You’ll be able to see this float and others on Thanksgiving Day, November 26, when America’s Thanksgiving Parade presented by Art Van rolls down Woodward. This year’s theme is “So Happy Together.” Detroit’s parade is listed as one of the best Thanksgiving Parades in America by US, News, & World Report Travel.
Art Van has been the presenting sponsor since 2013. For more information, visit theparade.org.
The float was unveiled recently by Tony Michaels, president & CEO of The Parade Company, in front of more than 1,200 parade supporters. Also in attendance was the man of the hour, Van Elsander.
“We are so grateful to Art Van for his incredible commitment to the parade 25 years ago and his continued support today,” said Michaels. “He has been a wonderful partner over the years, including his presenting sponsorship, which means so much to the future of The Parade Company.”
America’s Thanksgiving Day Parade will be featured on WDIV-TV Local 4, including a one-hour national broadcast reaching more than 150 major cities across the country. News/Talk 760 WJR will also broadcast live from the parade route.
Here’s the route. You can get a closer view by clicking here.