To music lovers Motown has nothing to do with motors. It’s all about the music … and now Buddy’s Pizza wants to spread that affinity.
This summer the Detroit pizza icon plans to draw attention to the Motown Museum, the place of historical record for an extensive array of Motown artifacts, photographs and other memorabilia of the city’s eponymously named music style. The Hitsville USA house on West Grand Boulevard is celebrating its 30th anniversary this year and is visited by more than 60,000 people annually.
From June 26 – August 28 on Motown Fridays, all 11 Buddy’s locations will play music from Detroit’s past, like The Supremes and Stevie Wonder, among others. That’s only the beginning. Buddy’s will also introduce the Motown Museum pizza to mark the occasion.
It seems only fitting these two well-known parts of the Detroit experience have come together to satisfy tastes … harmonic, historical, and cuisine. According to Motown Museum Chairman and CEO Robin Terry, the two Detroit icons have a history. Back in Motown’s early days in the 1960s, Buddy’s was a regular meal at the Hitsville House.
The new Motown Museum pizza consists of “old world” pepperoni, a bacon and Motor City cheese blend, a mix of Fontinella, Asiago and brick cheeses, with Buddy’s original sauce on the famous crunchy crust.
The pizza does more than just bear the name of the museum. Buddy’s will donate $1.00 for each Motown Museum pizza purchased to the museum, except on Motown Fridays when it will contribute $2.00.
“Just a few miles from where we invented the original square Sicilian-style pizza, Berry Gordy and his team invented the Motown Sound at Hitsville, U.S.A.,” said Wes Pikula, Buddy’s Pizza vice president of operations. “A lot of great things have come out of Detroit, and from one Motor City original to another, it’s an honor to support the Motown Museum and help ensure the continued preservation of our city’s rich cultural history.”
The new pizza will join The Henry Ford, The Parade Company, The Detroit Zoo and the Detroit Institute of Arts pizzas as a member of Buddy’s Motor City Pizza Collection. This group of pizzas was conceived for the first Buddy’s Pizza Day to show the company’s support for the areas cultural institutions.
“The Motown Museum is honored to be included among other uniquely Detroit institutions in the Buddy’s Pizza Motor City Pizza Collection,” said Terry. “The Museum prides itself on continuing our mission, which is to preserve and protect the Motown legacy, while serving as a partner to the businesses and organizations that are making our local community thrive. This relationship with Buddy’s Pizza will help to further strengthen our presence as one of Michigan’s top tourist destinations, and allows us to extend some additional benefits to our Motown Museum family of members.”
The Motown Museum has its own celebration plans. For its 30th anniversary, it launched the 30 for 30 #IamMotown campaign. For $30 people can join the museum as a member and take part in the preservation, upkeep, and expansion of the museum and its professionally curated collection of exhibits, artifacts and Motown memorabilia.