Business, City Transformation, Fashion, News, Small Business

Fashion and fast car meet, mingle as Grand Prix car comes to Livernois

Young Man race car compressedjpg

by E.B Allen, Neighborhood News Hub

(Editor’s note: Several Avenue of Fashion businesses will have an exclusive tent to promote their fashion district at this year’s Chevrolet Grand Prix. Here’s how it happened.)

Detroit’s trend setters got a new trophy car. No, not for keeps … but the sleek Grand Prix IndyCar show car was a real eye-catcher sitting on its perch on the Avenue of Fashion this month.

photo-4-20130919221751The first-of-its-kind display on the Avenue was celebrated with a block party. The creative, visionary enthusiasm of participating entrepreneurs matched the boldness of the car’s exterior, not to mention the spirit of the race itself.

The Avenue of Fashion is on a short stretch of Livernois Avenue and is largely populated with clothing, hair care, and art retailers. It is near historic neighborhoods with architecturally distinctive homes such as Palmer Woods and Sherwood Forest.

Volunteers from University Commons and the Avenue of Fashion Business Association helped draw out neighborhood supporters, who were excited to get the opportunity to get a close-up view of the iconic vehicle.

“We just thought it would be a great fit to do something there,” says Grand Prix General Manager Charles Burns. “We wanted to give people the opportunity to see, touch and feel what the race has to offer.”

The IndyCar even impressed a group of adolescent girls from Huntington Woods attending a bat mitzvah. They stopped to check out the action as their chartered bus pulled over to give them a closer look.

livernois-corridor-Front-doorThe event also resulted in a terrific opportunity for Avenue of Fashion businesses. At this year’s Chevrolet Detroit Belle Isle Grand Prix they will have an exclusive tent to promote their fashion district.

Are they revved-up about the opportunity?

“You bet,” says Lolita Haley, University Commons program coordinator and realtor with Avenue-based Prime Financial Plus. “You can’t pay for better advertisement.”

Special race ticket discount codes were among the incentives given to residents as part of the event, which also featured snacks from Avenue neighbors Jo’s Café and Good Cakes and Bakes. But, predictably, even among the community’s popular businesses and friendly residents, the eye-catching, decaled show car was the main attraction.

“It adds a little pop to the event,” says Burns.

For information about the Avenue of Fashion Business Association, call 313. 600.6930. The Grand Prix event will take place May 29-31 this year.

About the Author

8 comments on “Fashion and fast car meet, mingle as Grand Prix car comes to Livernois

  1. The best part about traveling to car shows in different cities is being able to explore those cities and their culture

  2. Some students are interest in the fashion field and become a model in future while the beauty of being in a boarding school is that you will get a very caring environment that is very supportive. Besides, other characteristics the likes of maturity and critical thinking are developed. Eventually the development helps them succeed in life.

  3. It’s a shame you don’t have a donate button! I’d without

    a doubt donate to this excellent blog! I guess

    for now i’ll settle for bookmarking and adding your RSS

    feed to my Google account. I look forward to brand new updates and will share this website with my Facebook group.

    Talk soon!

Leave a Reply

Your email address will not be published. Required fields are marked *