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New publication TheWEIGH focuses on neighborhood news and health in Detroit and Michigan

cover of April

If you’re like me you’d like to know what’s going on in neighborhoods in Detroit and around Michigan. You might also want to know how to eat healthy.

cover of AprilNow there’s a place where you can learn about both. It’s the new monthly magazine called TheWEIGH, which also includes the Neighborhood News Hub. Detroit Unspun is a partner in this venture.

The Neighborhood News Hub features hyper-local information and stories about grassroots neighborhood block clubs, community organizations and activities and small business owners. As we all know, transformation in any city or region really comes from the neighborhoods.

As part of TheWEIGH, the Neighborhood News Hub seeks to close the existing gap between community health and economic well-being.  Another section called “Stir,” presented by the Michigan Fitness Foundation (MFF), features nutrition news, tips and delicious recipes developed by the foundation’s food and wellness experts.

Click here for this month’s issue.

The WEIGH/Neighborhood News Hub was founded Jackie Berg, president of the Bridges Communications Group, Inc. It is supported by political and community leaders including Gov. Rick Snyder and Detroit Mayor Mike Duggan, who co-wrote the foreword for Neighborhood News Hub, and Michigan Department of Community Health Director Nick Lyon, who co-wrote TheWEIGH’s foreword.

Check out Jackie’s interview on WXYZ.

The need for such a magazine is paramount today.

Jackie Berg

TheWEIGH publisher Jackie Berg

“Obesity, as a whole, has been on the rise in Michigan, but the increase in childhood obesity is especially troubling,” said Berg.  “According to the Centers for Disease Control, childhood obesity has more than doubled in children and quadrupled in adolescents in the past 30 years.”

Although childhood obesity affects every population, it is particularly prevalent within the African American and Hispanic communities.  Today, nearly 39 percent of Hispanic youth ages two to 19 are obese, according to the Overweight and Obesity Among Latino Youth report issued by the Robert Wood Johnson Foundation (RWJF).

In addition, 35.2 percent of Black non-Hispanic youth are considered overweight or obese, according to the organization’s Overweight and Obesity Among African American Youths report.  These young individuals are at increased risk for developing type 2 diabetes, high blood pressure and other cardiovascular diseases.

“These stats are just staggering. Something needs to change,” says Berg.

With knowledge of these statistics, each print issue includes accredited professionally-reviewed content about healthy lifestyles, non-sedentary activities, balanced and nutritional diet plans, as well as tips on self-responsibility.

Online TheWEIGH.com focuses on the prevention and treatment of childhood obesity through a Q&A feature, polls, personal stories, tips and more.  Initially it includes aggregated content, but generates original posts as the publication grows.  In addition, beginning in the spring, it features GOguide, the largest repository of low and no cost, non-sedentary activities statewide.

With an initial circulation of 90,000, TheWEIGH is distributed through minority newspapers statewide and on free news racks in the Detroit, Flint/Saginaw, Grand Rapids/Kalamazoo and Lansing/Jackson markets.

The following minority newspapers and organizations are part of the alliance … American Arab Chamber of Commerce, ARISE Detroit!, Chaldean News, CPSA Courier, Daily Detroit, Detroit Driven, Detroit Regional News Hub, El Vocero Hispano, Grand Rapids Times, Jackson Blazer, Lansing Chronicle, Latino Press and Prep Star.

“Through this innovative media partnership, our intention is to elevate the awareness of this critical childhood obesity epidemic, especially in the minority communities, educate our readers about weight bias in America and champion conversations about the state of inner city health and its effect on  economic development,” said Berg.  “It is our mission to provide a unified voice on these issues and knowledge to the community and its neighborhoods on real life solutions on everyday challenges.”

 

 

 

 

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12 comments on “New publication TheWEIGH focuses on neighborhood news and health in Detroit and Michigan

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