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Cobo launches scholarship program for young videographers who want to stand up and represent Detroit


Hey, student videographers, want to see your work in great big lights? Want to win a $1,000 or $500 scholarship?

Here’s what you have to do. If you are a metro Detroit high school senior or a college student, enter Cobo Center’s 30:60 Video Scholarship challenge and produce a 30- or 60-second video showcasing the character, determination and ingenuity of the city of Detroit. You must use Cobo Center as a focal point and entries must feature images and video of Detroit as well.

3060 Scholarship FAQ (2)If you win, you will see your video showcased on Cobo’s new 3,000-square-foot video board at the corner of Congress and Washington. It’ll go up June 25. The winner will also receive a $1,000 scholarship and four finalists will receive a $500 scholarship. The winners’ schools will get a donation match, totaling $6,000 to metro Detroit students and schools.

“We’re calling on the next generation of Detroiters to stand up and represent the city, both past and present, through their craft,” said Thom Connors, regional vice president and general manager SMG/Cobo Center. “The metro Detroit area has an abundance of creative talent, and we look forward to seeing the city through their eyes during the 30:60 Video Scholarship.”

Applications are open through June 5. Students can submit their videos by visiting Remember, applicants must be currently enrolled in college or maintain a high school senior status at a National Academy of Arts and Science (NATAS) affiliated high school.

Click here to check out the demo video.

For more information about the 30:60 Video Scholarship you can check out:    “

Following are answers to questions you might have:

Who can enter?

Any Metro Detroit high school student of senior status who attends a school associated with National Academy of Arts and Sciences. Additionally, any student currently enrolled in a metro Detroit college or university (must have an ‘.edu’ email address.)

When is the deadline for submissions?

All entries must be uploaded by 5:00 pm on Friday, June 5, 2015.

What will I be judged on?

The videos will be judged on the student’s ability to connect Cobo Center to the city of Detroit during its renaissance. See the Cobo Center 30:60 Scholarship Judging Rubric for more details.

What are the prizes?

Awards will be presented as follows:

  • One First Place: $1,000
  • Four Finalists: $500 each

Each school attended by a winner will receive a matching award.

Will I receive feedback on my video entry?

Videos chosen to play on exterior video boards and scholarship winners will receive feedback on the content of their entry. All submissions to the Cobo 30/60 Scholarship challenge become the property of Cobo Center and may be shown on our new exterior video boards.

When will the finalists be chosen?

Finalists will be notified by Friday, June 12, 2015.

How many people can work on one video?

Prizes are intended for individuals, so we suggest one student per video. Additionally, students may only enter one video.

What forms do I need to fill out, and where do I send them?

All students must fill out a registration form in order to be invited to the Cobo Center 30/60 Scholarship group on Vimeo.

The deadline for the submission form is June 4. The deadline for the video is June. Please submit the submission form via email, fax or mail. You can send the email to or fax to Kristin Shaw (313-877-8800) with subject line “30:60 Video Scholarship.” You can also mail forms to:

Kristin Shaw Cobo Center, 1 Washington Boulevard, Detroit, MI 48226

Students that do not follow this protocol will not be eligible to upload/submit videos.

How do I upload my video?

All students will need to create a free Vimeo account. After students are registered with Cobo Center, they will be invited to the 30:60 Scholarship group. More information on submitting the Vimeo can be found here.

What equipment do I need?

A camera, camcorder or phone that produces video to meet the required specs. Examples include GoPro, DSLR cameras or camcorders.

When you are putting your media together, there are a few options for video software. iMovie is free on all Macs and is easy to use. Ask your teacher if your school has access to a Mac, or computer lab. If you have a PC, check to see if it has Windows Movie Maker. Some schools may have access to Adobe Creative Suite. Check with your institution to see if you have access to Adobe Premiere or AfterEffects. Adobe products are a little more technical and may require time to learn how to use. While clean edits and style are considered by judges, we’re more interested in content. Don’t worry if you don’t have a lot of experience with these technologies. You can make a great video with even the most basic equipment.

What are the video specs?

Each video must highlight the comeback of Cobo Center and the city of Detroit. Videos must be 30 seconds or 60 seconds in total length … 16:9 H264 MOV with AAC audio format.

What equipment was used to produce the sample video?

A Canon Rebel t2i with a 24-105mm L-series lens, Adobe Premiere, and a sound clip from Vimeo.

Can I use copyrighted materials?

No copyrighted materials (music, images, etc.) may be used for this scholarship unless you own the copyright or have a license to use the material. Written permission must be obtained and provided upon request for all copyrighted materials. You may write your own music, use ‘stock’ music provided in editing software, or download music from Vimeo. If you choose to write your own music, make sure you have the composer sign the Actor Release Form (attached to registration form).

Can entries be disqualified?

Yes. If there is inappropriate content, use of copyrighted materials, problems with length or lack of appropriate forms, your entry will be disqualified. If you are unsure, whether an item is copyrighted or inappropriate, run it by parents or teachers. If there are still questions, don’t use it. Better safe than sorry!

How involved can parents/teachers be?

This is a scholarship for students entering or enrolled in college, so we expect all research, writing, filming and editing be done by students. However, if you need a teacher or parent to act in your video or hold the camera while you act, that’s fine. You are the director of your film. Content should be yours alone.

Who do I contact if I have additional questions?

Contact if you have any questions. You can also ask your teacher for guidance or extra resources.

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