Downtown has been jumpin’ in last two months with the North American International Auto Show at Cobo Center and holiday events at Campus Martius Park. The numbers are in and they are to say the least … impressive.
Let’s start with the auto show.
- Total ticketed attendance was 808,775, edging out last year’s total of 803,451.
- The total economic impact was $400 million.
- 5,025 journalists from 60 countries and 40 U.S. states attended the press preview.
- There were 55 vehicle introductions … 49 worldwide and six North American … and seven concept cars were shown.
- 35,551 people from 2,001 companies and 25 countries attended the Industry Preview.
- 15,350 people attended the Charity Preview and helped raise $5.3 million for children’s charities. More than $100 million has been raised since 1976 when Charity Preview was established by the Detroit Auto Dealers Association
- 2,500 people attended Detroit’s biggest afterglow party in Cobo Center’s Grand Riverview.
It was a great two-week celebration of Detroit and the auto industry. Check out this video from the show that tells the story of Detroit.
“For two weeks, we’ve seen the confidence and felt the commitment that auto manufacturers have placed in our show, and in our city,” said 2015 NAIAS Chairman Scott LaRiche. “They unveiled unbelievable products in dramatic fashion. They built beautiful new, interactive displays and dozens of amazing digital screens created a sensory extravaganza. During the public show, people have smiled from ear-to-ear from the moment they arrived. Now that’s confidence.”
Now on to the holiday events. First, Winter Magic.
We all watched as the 60-foot Christmas tree burst into light at Campus Martius Park with the flick of a switch on November 21 and felt some sadness when it was switched off 60 days later on January 19. The tree appeared on hundreds of TV and print images that appeared daily throughout the region, including national televised broadcasts in connection with football and hockey games in Detroit.
Right along with the tree were the Holiday Winter Magic activities which brought more than 100,000 people Downtown. They went skating on the Rink, took carriage rides, watched street performers, ate and drank at the Fountain Bistro and Arctic Zone in Campus Martius Park. They also took in the new features of the block long Showcase D Holidays in Cadillac Square, the Rink Side Bar and Somerset Snowman Collection.
Here are the results this year compared with last year:
- Attendance at the Rink alone, during the Holiday Season, was up 30% from last year.
- The number of people eating and drinking at the Bistro, Rink Side Bar and Arctic Zone was up 15%.
- The number of people taking carriage rides was up 44%.
- The number of people watching top bands and eating at unique restaurants during Showcase D Holidays was up 49%.
Now it’s time for Winter Blast. It will bring thousands more to Downtown Detroit to enjoy Campus Martius Park, the restaurants and shops.
Detroiters do love a good party.