Have some thoughts on why Michigan is auto? Share them and you could win $500


Detroiters and Michiganders are creative folks. They’re good with words. They’re great photographers. They’re terrific at coming up with pithy quotes. Now they have the chance to put that talent to work … and perhaps win $500 in the process.

MICHisAuto-BannerHere’s the deal.

From January 12 through January 23, MICHauto will award two $500 VISA gift cards to the person who posts the best, most creative reason why Michigan is auto. The winner at the end of each week will receive a $500 gift card.

Here’s how it works: 

Step 1:

Using a creative caption or photo, tell MICHauto why Michigan is the epicenter of the automotive industry.

Step 2:

Post your submission to Twitter, Facebook, or Instagram using the hashtag #MichiganIsAuto.  They’d also like you to tag MICHauto using the social media handles below.

Twitter: @MICHauto


Instagram: @MICH_auto

Here’s a sample tweet:

With nearly 400 auto R&D centers, there is no doubt MI is home to the industry’s next big innovation. #MichiganIsAuto #NAIAS @MICHauto

automotive-mi-Ford1Step 3:

Tune in to those MICHauto social media channels on Friday, January 16 and Friday, January 23 to see if you won the $500 gift card.

Step 4:

Be a winner!

Simple, yes!

If you need some ideas check out this fact sheet about the auto industry in Michigan or Top 10 Reasons Why Michigan Is Auto. Remember, as the auto industry came roaring back it led Michigan’s recovery to one of the strongest state economic revivals in the US.

To learn more about MICHauto and the #MichiganIsAuto campaign, visit

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