Get your running shoes on. Eastland Mall in Harper Woods has a new edition … adidas Originals and Footaction has opened a stylish type new store.
“adidas Originals Collective is a new retail experience that will live within select Footaction doors, a unique concept for both brands,” said Simon Atkins, head of Sport Style Division at adidas Region North America. “adidas Originals Collective will give us a place to introduce new products and concepts that will come to life in the best possible way.”
As one might expect those who come into the store will be able to purchase a host of exclusive adidas products. There is also the opportunity to customize clothing … everything from shirts to socks and shoelaces. Customers can even use an interactive digital look book to help make things come together for them. While all this is being done patrons can see exclusive artwork from Michael Sieben, Sachin Teng, Petros Afshar, Perfect Laughter, Vance Kelly and Stephen Schdlich in the art space and experience live music from local musicians and DJs.
Aside from the products, adidas Originals Collective hopes to attract customers with an image based around New York luxury. Mood lighting, meals, high-end woods and digital features have been combined with the sounds and in-store entertainment to evoke a certain image. The store also cultivates this image through custom city colors, street-culture-inspired art and typography to bring what is hopefully a unique shopping experience.
adidas Originals is an iconic sportswear brand for the street. Symbolized by the Trefoil, its goal is to bring the heritage styles of the adidas history back to life.
Footaction is a part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,500 stores in 23 countries in North America, Europe, Australia, and New Zealand.