Many days, it is easy to become distracted from the bigger picture. Illness strikes, work beckons, family calls. But then the calendar (313) reminds us to show Detroit some love.
March 13 has unofficially become 313 Day for all intents and purposes. I’d argue it should be made a sanctioned holiday – maybe an honorary title but a serious reminder that there is some good news to share about the city.
Here’s the main takeaway from 313 Day: Through just a few simple social-media efforts, we can share the word about Detroit around the world. Your mission, according to organizer Charlie Wollborg, is simple. Post pictures of your must-have people, places and things about the city on every social site you use. Use the hash tags #Detroit and #313DLove.
If you really want to blow this thing up, make sure you Tweet, Facebook post, LinkedIn update and more at 3:13 p.m. today. This way, everyone who retweets and shares what you wrote will amplify the city and its efforts to rebuild.
The effort to recognize 313 Day started a few years back with Terry Bean, a mega Detroit supporter. He started Motor City Connect, a great way for business owners, managers and pretty much everyone else to talk about what projects they’re doing and how to make themselves and the communities they serve better places.
Wollborg, an expert at getting people’s attention, has taken up the main role of promoting the event this year. He is the “Chief Troublemaker” at Curve Detroit Advertising, Marketing & Design for good reason. He’s been shouting, posting and emailing everyone he knows about 313 Day, so you know he’s doing some good based on how quickly and willingly people have adopted his enthusiasm for the effort.
Part of your assignment today also is to tell everyone your best-kept secrets along with a photo. Who has the best brunch? What not-for-profit organization has your heart? What event has taught you the most about the city and its residents? Where do you take the kids on the weekend? Where do you go for date night with your significant other? Who inspires you? Who makes Detroit the kind of place you want to live?
In his email to Motor City Connect, Wollborg was inspiring as always, adding, “I look forward to seeing Detroit back in the trending topic … at 3:13 p.m.” My desire to participate was stoked further when I saw Jay Rayford’s addition on Facebook. The mega mobilizer wrote, “The world hears plenty of burning, bleeding and bankruptcy for the D. Let’s help shine a light on the many things that are going RIGHT in Detroit.”