Just nine short months ago the building at 1420 Broadway was vacant retail space filled with sand. Today, after an investment of $1.1 million, it is the “professionally cool” office of Lambert, Edwards & Associates (LE&A).
Sitting at the intersection of Grand River and Broadway the new office is in Detroit’s urban core and within walking distance of Comerica Park, Campus Martius, Greektown, the Detroit Athletic Club and the growing retail movement on Woodward.
So who’s Lambert, Edwards & Associates, you ask? It is Michigan’s only statewide public relations agency with offices in Lansing, Grand Rapids and now Detroit. It has more than 100 clients across 20 states and five countries. The Detroit team moved Downtown from Troy.
“Our vision was to create an inviting work place for our employees, a place to connect with clients and give them a reason to come downtown, and to make an impact on the city’s landscape,” said Jeff Lambert, president and managing partner of Lambert, Edwards & Associates. “We are a small blip on the revitalization radar screen in Detroit, but just as we followed the lead of Blue Cross Blue Shield, DTE Energy, Quicken and the Ilitch family Downtown, we hope other service providers will follow us and realize the benefits of a vibrant urban office, a strong Detroit and a restored Michigan.”
The new office space was custom-designed to reflect LE&A’s company culture and love of Detroit sports teams. The main conference room, dubbed the “Locker Room,” is decked out with official Lions, Pistons, Red Wings and Tigers jerseys and sports memorabilia that fill the custom-built lockers that line the wall. The real-life racecar mounted on another wall showcases numerous “sponsors,” also known as the firm’s clients from each of its five practice groups. A basketball hoop and mini-court double as a brainstorming and recreational space for team members to collaborate and engage in friendly competition.
Best of all, from concept to construction, LE&A tapped Michigan-based companies and clients for its move from Troy to “the D.” It engaged a variety of local businesses for inspiration and to build out the 8,668-square-foot space. Several companies and organizations helped bring the vacant building back to life. They included Engineered Protection Services (EPS), TWO MEN AND A TRUCK, local construction partners Bedrock Real Estate, Brinker Construction and Cornerstone Architects. LE&A also enlisted the guidance and support of the Detroit Economic Growth Corporation and the Detroit Opera House.
“As a firm, we have always identified with the ‘made in Michigan’ mentality, and we make it a point to use clients and local companies and vendors whenever possible,” said Lambert. “While our reach extends beyond regional to national and international companies, we take pride in our roots and feel confident that Detroit is a perfect reflection of our Midwest work ethic, underdog status and up-and-coming national appeal.”
The ribbon cutting ceremony was March 13. As part of that ceremony, LE&A donated 100 pairs of new running shoes to support various programs at the Boll Family YMCA, including “Girls on the Run,” an experiential learning program focused on self-respect and healthy living, serving young girls in Metro Detroit.
You can keep up with LM&A by following them on Twitter @LambertEdwards.