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A match made in heaven: Detroit and Cupid’s Undie Run set a big-city, fund-raising record

Cupid's Undie Run Detroit

File this under “Better late than never.” But, like all good things, I’m happy to report that Cupid’s Undie Run ended up being a spectacular win for Detroit.

And, ultChallengeimately, it is a win for many, many families that will benefit from this flashy yet heartfelt event. Its goal is to both raise awareness of Neurofibromatosis or NF and to raise enough research dollars to drive it out of existence.

The Feb. 9 run mixed sexy with the serious. During the inaugural Detroit event, runners stripped down to their undies and ran about 1.25 miles around Ford Field and Comerica Park. The rewards were free drinks, some cute lingerie and bragging rights to helping thousands of kids living with this frightening disease, including Detroit’s own First Family of Good Deeds, Dan Gilbert (his son, Nick, has NF and is a national ambassador).

Nationwide, the goal was to raise $1 million. They took in $1,180,574. That covered about 8,000 runners raising money across 17 cities to benefit The Children’s Tumor Foundation. The Foundation funds research to find treatments for NF with research on several forms of cancer, brain tumors, bone abnormalities and learning disabilities. And 100 percent of what is raised by the Run goes right to CTF.

Cupid's Undie Run DetroitBottom line: Detroit through Gilbert’s Quicken Loans was the highest fundraising team among the new cities that participated this year. All in all, the company reported that the Detroit run raised more than $130,000. The Quicken Loans team contributed nearly $30,000 alone. This came both through donations among 500 runners and a matching donation from Mr. Gilbert himself. Anyone from QL in Detroit or Cleveland who raised more than $500 got matching dough from his family up to $1,000.

A great event, a great result. I’d recommend going on the run’s website and signing up for early notification for 2014. Let’s see if we as a city and community can sell this thing out. It’s all for love of your neighbor, and that’s never a bad thing.

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