Automotive, Development, News

North American International Auto Show brought almost 800,000 people and $365 million to Detroit

Ford Atlas reveal from ceiling at Detroit Auto Show

Well, another North American International Auto Show is now part of the history books. It was a piece of history that once again showed off the innovation and creativity of Detroit and its automakers and the world’s auto industry. For two weeks both were in the center of the world’s automotive stage … and those attending loved it.

The last day of the show, Sunday January 27, brought 103,897 people to the show at Cobo Center, topping last year’s final day numbers of 101,141. Grand total for the 2013 Detroit show was 795,416 compared to 770,932 in 2012. It’s the highest since number since 2004 when 808,833 attended, says NAIAS Chairman Jim Seavitt.

On top of that the total economic impact on Detroit was $365 million.

2014 Corvette Stingray at NAIASHere are some other highlights of the North American International Auto Show.

  • Total vehicle introductions: 59 (50 worldwide; 9 North American)
  • Total press preview attendance: 5,212 journalists from 60 countries
  • Total Industry preview attendance: 28,326 people from 30 countries
  • Total Charity Preview attendance: 13,069 people ($3.9 million raised)
  • Total ticketed attendance: 795,416 (incl. Industry Preview, Charity Preview & Public Show)

“This was a true celebration of the automobile, and a demonstration of the strength and resiliency of the auto business,” he says. “The Detroit show is a true reflection of a strong, vibrant and more confident industry. The manufacturers made it abundantly clear that this show, and the global stage it provides, is of critical importance to their vehicle launch strategies.”

Seavitt says the NAIAS continues to be positioned along with shows in Geneva, Frankfurt, Paris, Beijing, Shanghai and Tokyo because of the number of journalists that attend, and the number of worldwide product introductions that are made in Detroit.

For more on NAIAS check out our Detroit auto show videos and blogs.

 

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