Agency 720 has joined a classic trend by moving its Detroit headquarters from Troy to … you guessed it … Downtown Detroit.
The big move occurs on December 3 when Agency 720 joins more than 60 companies that have already moved Downtown. Over the last two years more than 11,000 employees have come Downtown to work.
The most recent figures available show that in 2010, there were 78,000 workers in the Central Business District and 136,000 in the greater Downtown, according to the Southeast Michigan Coalition of Governments.
Agency 720’s new location will be at One Detroit Center on Woodward Avenue. The location is on the 19th floor, giving the 31 employees making the move from Troy a decent look out at the city they are helping to breathe new life into and giving them a great view of the new retail businesses opening up on our major Downtown street.
Perhaps one of the most advantageous aspects of the new location is that it is within walking distance of GM’s world headquarters at the Ren Cen and Agency 720’s biggest client, Chevrolet.
“We are excited to be right in the middle of Detroit’s creative energy,” said Agency 720’s President and CEO Harold Kobakof. “This is a great way for us to stay in close touch with our client as well as forge new business throughout the region.”
Agency 720 hopes to expand its client roster with retail and franchise business outside of the automotive arena.
“We are looking to grow in Detroit and nationally,” says Kobakof.
The agency is best known for the Under the Blue Arch campaign produced in conjunction with Goodby Silverstein & Partners. The commercials follow a cast of dealership salespeople and the humorous episodes they’re involved in while selling Chevrolet cars, trucks and crossovers.
You’ll recognize many of them, but one of my favorites is when Tim, an older salesperson, tries to change his tech-challenged reputation by showing off a Chevy app on his smartphone. It all works well until his assistant shows up with his “rotary style’’ address book so he can transfer it to his smart phone. What’s rotary style address book? A Rolodex. A what? Who remembers that?
It makes perfect sense for Agency 720 to move into Downtown Detroit. The company was founded right in our own back yard when two top advertising agencies, Campbell-Ewald and BBDO Detroit, merged into the Omnicom Group family of businesses.
With offices in Chicago, New York, Dallas, L.A. and Atlanta, Agency 720 is clearly a company that carries a certain amount of weight. Being part of the Omnicom Group doesn’t hurt either. It includes more than 176 companies servicing more than 5,000 clients in more than 100 countries.
If the 31 people moving Downtown share good words about Detroit’s transformation with fellow Omnicom employees, who then share them with the 176 companies and the 5,000 clients who knows what will happen.