This week Quicken Loans showed off its new float to be featured in this year’s Thanksgiving Parade. The theme of the float is “What If…” and features a kids’ tree house where they reimagine a flying bicycle, a lemon tree that rakes its own leaves and, in true Detroit spirit, makes lemonade. The Detroit All City marching band and color guard helped bring in the new float to Campus Martius, where an eager crowd waited.
Jay Farner, president and chief marketing officer of Quicken Loans, tells the crowd about the creative concept behind the new float.
Paul W. Smith of WJR emcees the celebration
The Detroit Public Schools All City Marching Band gets ready to play
The Marching Band marches down Madison toward Campus Martius.
Fat heads and costumed dancers cheer outside Compuware World Headquarters
The Quicken Loans “What If” float is revealed!