Events, News

Quicken Loans unveils new float for Thanksgiving Parade

This week Quicken Loans showed off its new float to be featured in this year’s Thanksgiving Parade. The theme of the float is “What If…” and features a kids’ tree house where they reimagine a flying bicycle, a lemon tree that rakes its own leaves and, in true Detroit spirit, makes lemonade. The Detroit All City marching band and color guard helped bring in the new float to Campus Martius, where an eager crowd waited.

Jay Farner, president and chief marketing officer of Quicken Loans, tells the crowd about the creative concept behind the new float.

Paul W. Smith of WJR emcees the celebration

The Detroit Public Schools All City Marching Band gets ready to play

The Marching Band marches down Madison toward Campus Martius.

Fat heads and costumed dancers cheer outside Compuware World Headquarters

The Quicken Loans “What If” float is revealed!

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