Giving Back

Buying Pepsi can get people to work. Here’s how …

For most of us getting to work every day means getting up, getting coffee, getting breakfast, getting dressed and getting in our cars for the drive to our place of business. Simple and kinda mundane, right?

It’s not so simple and certainly not mundane for many people throughout Southeast Michigan who don’t have vehicles to get them to work or to job interviews.

Enter Goodwill Industries of Greater Detroit and its campaign partners CVS/pharmacy, the Pepsi Beverages Company, the Detroit Department of Transportation (DDOT) and the Detroit Lions. They just launched the month-long 2012 Rides for Jobs campaign. This program concludes Oct. 31 and will help individuals throughout Metro Detroit overcome one of the most daunting employment challenges – transportation.

“Every day, Goodwill Industries helps people across Southeast Michigan conquer all sorts of challenges keeping them from holding a job or from earning new employment,” said Lorna Utley, president and CEO, Goodwill Industries of Greater Detroit. “For many in Metro Detroit, securing reliable transportation to and from a workplace or an interview opportunity is the greatest barrier keeping them from economic independence.”

You can help by simply buying Pepsi.

CVS/pharmacy and the Pepsi Beverages Company will donate proceeds to “Rides for Jobs” from purchases of 7.5 oz, 8-pack Pepsi cans bought at any Michigan CVS/pharmacy location during the month of October, up to a total donation of $10,000. All 264 CVS/pharmacy store locations location will feature in-store displays supporting the campaign.

You can also donate. A $50 donation to the Rides for Jobs campaign provides transportation for a neighbor or friend for an entire month and enables them to travel to interviews, training classes and other destinations crucial to their job search efforts. Donations also will help Goodwill Industries provide aid to those in need of other employment-related transportation assistance, including gas cards and automobile repairs. The campaign will benefit Goodwill Industries clients in Wayne, Oakland and Macomb counties. You can donate online at or call (866) 964-GIVE (4483).

“This Goodwill initiative is enhancing the economic independence of the community we serve, which is critical to all vibrant communities,” said Barbara Ward, marketing manager, Pepsi Bottling Group.

Rides for Jobs partner the Detroit Department of Transportation (DDOT) will match all donations on Oct. 17, designated as Rides for Jobs Match Day in Metro Detroit. DDOT will match individual donations with bus passes up to $5,000 in value.

“Access to affordable, safe transportation creates opportunities for Metro Detroiters – whether it is to commute to work or attend training classes that may lead to employment. These opportunities help sustain families and instill pride in our citizens. Reliable public transportation is critical to creating self-sufficiency in our community and DDOT is dedicated to supporting that goal by helping our customers get where they need to go,” added Ron Freeland, CEO, Detroit Department of Transportation.

“The Rides for Jobs campaign is also a key component of Goodwill Industries’ partnership with the Detroit Lions and the Living for the City community initiative focused on sustainable community health, wellness, and development, including efforts to support public transportation and aligned workforce opportunities,” said Robert Wooley, director of community relations, Detroit Lions.

Throughout the 2012-13 season, the Detroit Lions will encourage community giving to provide training and employment opportunities to those in need.

For more information on Goodwill Industries of Greater Detroit’s Rides for Jobs campaign and other efforts to help Metro Detroit residents overcome barriers to employment, follow the organization on Twitter (, become a fan on Facebook ( or visit

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