McDonald’s has come up with a new “happy meal.” It’s helping children fill up on reading.
McDonald’s Books & Backpacks program offers local grade school children incentives for checking out books and runs through the end of 2012. It is designed to encourage reading and build on the reading skills children acquire in school. McDonald’s extended the program to eight libraries in five additional communities throughout metro Detroit.
The new participating libraries include the City of Eastpointe Memorial Library, Harper Woods Public Library, Oak Park Public Library, Pontiac Public Library, the four Ypsilanti District Library branches and its bookmobile. The McDonald’s Books & Backpacks program was first introduced in June 2010 in partnership with Detroit Public Library and all of its branches.
We at Detroit Public Library are delighted to have the continued support from McDonald’s in our commitment to literacy to benefit the youth in our community,” says Lurine Carter, coordinator of Children’s and Teen’s Services at the Detroit Public Library. “As much as we love McDonald’s, the Books & Backpacks program is about more than Happy Meals.”
With this new program McDonald’s offers a gateway to the library and empowers children to not only improve their reading skills but to find a wide array of activities that are available at the library. “It’s a win-win package and will be for the libraries that have come on board this year,” says Carter.
Grade school students are encouraged to visit the participating area libraries to pick up a McDonald’s bookmark. Each time they check out books, the librarian will stamp the bookmark. Once the bookmark is stamped five times, the student can bring the fully stamped bookmark to his/her neighborhood McDonald’s for a Happy Meal® or Mighty Kids Mealä compliments of McDonald’s.
“Education is a priority for McDonald’s, as is providing the resources in our community which enable our youth to gain the tools they need to succeed in school and in life,” said Melvin Jones, Detroit McDonald’s owner/operator. “We are passionate about supporting literacy and are excited our Books & Backpacks program will positively impact so many youth.”
Now through December 2012, the libraries will host a drawing and award one youth at each library a McDonald’s backpack and a $20 gift card for books, for a total of 116 winners at the conclusion of the program. A display with entry forms is available at all of the 29 participating library locations.