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Live Downtown residency incentives are helping rebuild Detroit

By Dan Loepp, president and CEO of Blue Cross Blue Shield of Michigan and the executive committee chairman of the Downtown Detroit Partnership.

Efforts by engaged businesses and their activated employees to bring people to live where they work and play are breathing new life into Downtown Detroit.

I spoke Tuesday at the annual luncheon meeting of the Downtown Detroit Partnership. As I look around at the progress we’ve made under the leadership of Cindy Pasky, I’ve never seen more buzz or tangible action on the streets.

Drawing Residents

The response to Live Downtown, a cash incentive program designed to bolster residency in the central business district and key adjoining neighborhoods, has been tremendous. In the first six months after we announced it in July 2011, we’ve approved more than 100 applications for new home purchases and rentals, existing rentals and home renovations. Another 250 employee applicants, including 50 pre-approved applicants, are in the pipeline.

More than three quarters of the applications to the program are coming from suburban residents who want to move into the city. At Blue Cross alone, we’ve had more than 12,000 hits to our internal Live Downtown website and nearly 200 employees who have applied for the program.

Live Downtown is a $4 million-plus initiative by the Blues, Compuware, Quicken Loans, DTE Energy and Strategic Staffing Solutions. Eligible participants can get a forgivable loan of up to $20,000 to purchase a home, $3,500 for a new rental and up to $5,000 for exterior renovations for projects worth at least $10,000.

Core Investments

Commitments from the five companies that sponsor Live Downtown have led to 7,000 additional jobs and roughly $120 million in new investment in Detroit since 2010.

This week, in fact, sees more than 280 BCBSM employees report for work for the first time at renovated offices in the Renaissance Center Tower 600. Another 305 will join them next week after relocating from Southfield, and by this summer, when our final moves have been completed, Blue Cross will have more than 6,300 employees on its unified downtown Detroit campus.

The moves add to the great progress we’re making at the DDP, a sampling of which are listed below (or read our 2012 Annual Report):

  • Developing a new Downtown Retail Strategy to work with downtown property owners with the goal of attracting 15 to 20 new retailers into Woodward Avenue storefronts by 2014
  • Supporting the Detroit Public Lighting Department as it retrofitted more than 1,000 streetlights to use energy-efficient LED lights in key areas of downtown
  • Launching D:hive, a collaborative effort to attract and retain new talent to Detroit through service including referrals, tours, real estate market information and start-up classes for aspiring entrepreneurs

While this is a great start, we’re nowhere near being done. The city’s current financial crisis shows that tough decisions — and far-sighted thinking and investment — are needed from business, residents and all who love Detroit.

But as I told Carol Cain for a recent Detroit Free Press column, I remain confident about the investments Blue Cross and others are making. If we work together in a sustained effort, momentum is on our side.

Daniel J. Loepp is president and CEO of Blue Cross Blue Shield of Michigan and the executive committee chairman of the Downtown Detroit Partnership.

Picture credit: Karpov the Wrecked Train

 

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