The festival that was started as a part of Super Bowl XL has become a regular part of winter in Downtown Detroit. The 2012 edition of Motown Winter Blast will be back February 10, 2012 through February 12, 2012 armed with a new presenting sponsor and a plan for the creative community to design a brand new logo for the event.
At a media event at the Detroit Economic Growth Corporation offices, it was announced that the Ambassador Bridge will be the presenting sponsor of the Motown Winter Blast this year. The sponsorship is enough to keep most of the popular programming in tact with the exception of the snow slide. It is estimated that another $40,000 needs to be raised to bring back the slide.
“I know as all of you know that Detroit has challenges but it’s [the event] in February, close to Valentine’s Day and I think we all need a big winter hug,” said Nora Moroun of the Ambassador Bridge.
In addition to adding a presenting sponsor, the festival organizers have decided a new logo for the festival is needed. They are calling on creatives from around metro Detroit to submit their ideas to http://www.winterblastlogocontest.com/. The contest will be curated in part by sponsors Marketing Associates and the Motown Winter Blast team.
“For designers, illustrators and creative types, that’s a lot of fun,” says Jerry Curits, Creative Director at Marketing Associates.
The winning logo will net the winner an IPad 2, a night at the Book Cadillac and dinner at Hard Rock Cafe among other prizes.
And for the third year, Matrix Human Services and the Grosse Pointe Rotary will be teaming up to take donations of food and childrens books in lieu of admission. Last year, this partnership was able to glean 150,000 pounds of food for hungry families and they expect this year to be even stronger.
Many activities for the Motown Winter Blast are focused squarely on families, including the new program that the GM Foundation is sponsoring called Reading is a Blast. Celebrity guest readers will be reading from the family stage inside the Compuware Building.
For restaurateur Jay Lambrecht, events like the Motown Winter Blast are a great way to reintroduce people to the fun that can be had in Downtown Detroit.
“Its just a great celebration of the great downtown area. Hopefully people are going to all the restaurants and experiencing them. It’s a great time to explore the city,” he said.